Project Management
From alpine testivals to international trade shows, I design and deliver outdoor events, brand activations, and experiential marketing formats that connect people, products, and places. My work combines strategic event management, hands-on execution, and a deep understanding of the mountain and sports community.
- SAZsport SnowTestival (2027, 2026, 2025) - The biggest B2B skitest in Europe, bringing together brands, retailers, and media for on-snow product testing and networking
- Summer School Alpbach (2026) - International summer programme for students held by ESA and FFG. This year's topic: “High-energy processes in planetary systems”.
- Freeride Testival (2024) - A community-driven freeride and backcountry event focused on product testing and authentic brand interaction
- Touring Preview (2024) - Platform for ski touring brands and media, combining product insights with real mountain experiences
Pre-Event Planning & On-Site Execution
Strong events start long before opening day. I support event planning, logistics, and execution to ensure smooth operations and impactful brand presence:
- Alpinmesse 2025 (Deuter) - Planning and on-site execution
- SPOKO 2024 - Event logistics, marketing and on-site support
On-Site Event Support & Brand Activation
On the ground, I make sure events run where it matters most: in real time. My focus is on operations, brand activation, and participant experience:
- Laufwerkstatt - IATF (2024, 2026)
- Client Events for LiveGroup (2025)
- Adventure Life by Thule (2025)
- Deuter – Event Support, including major cycling and outdoor events:
- Eurobike (2024, 2025)
- Alpinmesse (2025, 2026)
- Bucketride Festival (2024)
- Biketage Reschen (2024)
- Additional brand activations and live events
- NTN Telemark Tour (2025)
in La Grave, Garmisch-Partenkirchen, and Seefeld - Plan B Event Company - Zugspitz Ultratrail (2024, 2025)
... and many more.
